Common Ground

A fictional cultural campaign that turns ordinary shared moments into a vivid, participatory visual language.

Acid / Social / Direct

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NEW RITUALS02

The brief

Give a broad community idea enough energy to travel across posters, social content, gatherings, and a campaign website.

The direction

Acid colour, compressed type, and shifting circular frames make every expression feel immediate while retaining one recognizable signal.

POLARIS / 02✦

Common Ground

02Acid / Social / Direct

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